Privacy Policy

1 Information We Collect

Personal Information

When you place an order, create an account, contact us, or subscribe to our atelier services, we may collect:

• Full Name
• Email Address
• Phone Number
• Shipping Address & Postal Pin Code
• Billing Address
• Order Details and Custom Artwork Files
• Payment Status Details (processed securely via PCI-DSS compliant providers)

Technical Information

We may automatically collect technical diagnostics to ensure service uptime:

• IP Address
• Browser Type and Operating System
• Device Screen Dimensions (to optimize HTML5 canvas customizer)
• Website Usage and Funnel Analytics
• Session Cookies for persistent shopping carts

2 How We Use Your Information

We utilize collected data strictly for operational fulfillment:

• Process and manufacture bespoke custom embroidery apparel
• Deliver shipments accurately through Delhivery and logistics partners
• Send order invoices, tracking codes, and status updates via email and SMS
• Provide responsive support through our helpdesk
• Prevent fraudulent transactions and unauthorized canvas exploits
• Comply with tax, statutory, and GST accounting obligations

3 Payment Information

We do not store your credit card numbers, CVVs, or Net Banking credentials on our servers. All transactions are processed through tokenized, PCI-DSS Level 1 compliant payment gateways (Cashfree / UPI).

4 Cookies & Storage

We utilize cookies strictly to remember active user sessions, retain guest customizer draft designs across pages, and preserve items in your shopping cart. You may choose to disable cookies in your browser settings, though doing so may prevent adding items to your cart.

5 Sharing of Information

We never sell, rent, or trade your personal data. Information is shared solely with trusted fulfillment infrastructure:

• Courier & Logistics Partners (Delhivery): Name, phone number, and address strictly for doorstep package delivery.
• Payment Gateways (Cashfree): Amount and transaction tokens for clearing charges.
• Parent Manufacturing Unit (Excellent Stitches): Factory order manifests and threadwork files for physical production.
• Legal Authorities: Only when strictly mandated by Indian law or judicial court order.

6 Data Retention

We retain customer information only as long as necessary for order fulfillment, statutory GST tax invoices, audit trails, and customer dispute resolution.

7 Data Security

We implement strict organizational, technical, and SSL encryption measures to safeguard your information against unauthorized access, disclosure, or destruction.

8 Marketing Communications

You may receive promotional product launches or coupon alerts if you have opted in. You can opt out at any time by clicking the unsubscribe link or writing to support.

9 Children's Privacy

Our services are not intended for individuals under 13 years of age. We do not knowingly collect personal data from minors.

10 Your Data Rights

Under Indian information technology guidelines, you have the right to request access to your profile data, update inaccurate address information, or request account erasure by emailing our support desk.

11 Changes to this Policy

We may periodically revise this Privacy Policy. Any updates will be published directly on this page with an updated effective date.

12 Contact Us